by Nathan Cushing
- Who: Jason Friedhoff, 32, is of Greek and Sicilian descent and began cooking at age 11
- What: A “real Mediterranean” restaurant that will feature family recipes
- When: Planning to open July 15th
- Where: In the Fan at the corner of W. Main and Strawberry
- Why: “When you have people who are happy because of something you made it’s great,” said Friedhoff.
DISHES: One item will be chicken seasoned with shawarma spice and onions and served on pita bread. Both pasta and pasta sauce will be homemade. Vegetarian and Vegan options will be available.
Friedhoff may be a Germanic word, but Jason Friedhoff is all Mediterranean. His attitude about food shows that he is a true chef. “Leave me in the kitchen all day and I’m happy.” The same can be said for his family.
His grandfather opened a bodega in Sicily decades ago, and when Friedhoff was 11 years old his father put him behind a grill.
“Cook,” commanded his father.
“But I don’t know how!”
In 1984 his grandfather, now living with the family in Richmond, opened a small restaurant named The Bistro on Robinson Street in the Fan.
In 1997, at age 17, Friedhoff opened his own pizza restaurant, Papa Lou Pizza. Joined by his two brothers and several friends, the young group bought failing Little Caesars franchises and turned them into family-owned restaurants. When he was 18-years-old, Friedhoff co-owned six locations throughout Richmond’s east side.
After owning the first property for less than two years, the new owner of Little Caesars asked to buy back the properties. He gave Friedhoff and his partners $100,000 for each location, and each partner took $70,000 after taxes. They all bought BMW’s. “We thought we were cool.” Friedhoff had just graduated high school.
Most of the partners disbanded. Some went to school, some traveled, one slipped, fell into the James River, and drowned. Friedhoff eventually attended a New York City culinary institute run by his uncle.
Most recently, Friedhoff owned the Q Club on Midloathian Turnpike. “I didn’t like the nightclub business,” said Friedhoff. Too many drunks. Too many fights. He hated going to work, he said. He wanted a kitchen again.
For six months, he looked for spots around town. In the spring, he came across a property at the corner of Main and Strawberry streets in the Fan. He told the property owner, Pete Mancini, about his plans to create a small Mediterranean restaurant—a true bistro— that honored the first restaurant Friedhoff’s grandfather created years ago. Although an unnamed chain restaurant had made Mancini an offer, he decided to go with Friedhoff. The new owner took over in early April.
“It’s a family-based business,” said Friedhoff, whose iPhone seems to ring nearly as often as he breaths. “Restaurants are what we specialize in.” He hopes to open July 15th. To help celebrate, he’s in talks with the Metro Richmond Zoo to provide two camels that will stand outside the restaurant and greet guests. He also plans to give neighborhood businesses 50% off their first order.
Mediterranean Bistro will offer homemade pasta and items from a near-endless family recipe collection. For instance, he said that celery and carrots will be the base of the pasta sauce. Friedhoff said that they will then use cured Roman tomatoes, not too soft, as that hinders the sauce’s quality. He will also use shawarma spice, the Mediterranean-based spice with a soft cinnamon scent, to give customers the unique and distinct flavors of that region. He said the restaurant will use only fresh, seasonal ingredients.
Keeping with an old Italian tradition, bills at Mediterranean Bistro will be whole dollar amounts. Friedhoff said that those prices will include taxes so that customers need never use change.
He expects lunch meals will be $3-$6 per dish. The dinner menu will have roughly 17 entrées, and will not exceed $9. Friedhoff is adamant that prices will be low. He said that a couple can eat for $30, including cocktails (without the alcoholic drinks, $15-$20). With only nine tables, Friedhoff wants to create a true Mediterranean bistro atmosphere. He wants customers to feel as though they are in a Mediterranean coastal town, eating food prepared by a local. He’s confident that he and his family will succeed. “I know we’re good at this,” said Friedhoff. “This is what we do.”
I’m counting on u 4 gud vegan options.
Hey, I made a poster! My friend Kristen is part of a bike club called Girl Cave, who are hosting a video game-themed race in Richmond, VA, appropriately titled The 8-Bit Race! Basically, people in the race will be making stops at certain points and participate in some gaming-related obstacles leading up to a boss battle. All proceeds go to the Virginia Sexual and Domestic Violence Action Alliance, so everything is going to a really great cause.
So yeah, check out the poster and let me know what you think. If you’re actually in Richmond, VA check out the race itself!
tour de force
saturday, 30th april, 2011
statue of liberty in chimborazo park around sunset
Perfect for summer/cat! Fuck yes!
I found this article via Saddle Sores’ website, which Alex enjoys reading. I find it important enough to post it in entirety. Mike’s got some brilliant ideas, especially Critical Manners, which just blows my mind. Manners instead of sass. I feel that this kind of event would definitely encourage drivers to be more comfortable around bicyclists (just typed bicyclits haha).
However, I disagree with the incentive of giving bicyclists the option of the Idaho stop, except under one condition. I will get to that.
Here’s my reasoning: A bicycle is, under the law, a vehicle. Therefore, a bicyclist has all of the privileges of a driver. For example, a bicyclist can ride on the road, and may take up a whole lane if s/he so chooses. This is not against the law. However, with these privileges come responsibilities. A bicyclist must obey all of the laws that a driver must obey. For example, at a red light, a bicyclist should hold her/his position in the traffic line and as a vehicle does not have the privilege of passing all cars in front of her/him on the right (or left when turning left) just to get to the front of the line. This is the main reason that bicyclists should not do this; there are also, however, the added dangers of getting car-doored because riding in this area puts the bicyclist in drivers’ and parked drivers’ blind spots, and of having to be passed on the left again by passed cars that are going straight.
I think that giving bicyclists the incentive of the Idaho stop would encourage this dangerous and illogical maneuver, just so that bicyclists can get to the front of the line in order to take advantage of this extra privilege. And I’m not an advocate of the red light pass.
However, if a bicycle is already at the front of the line, I don’t see the problem.
I advocate both drivers and bicyclists new and old reading the driver’s manual hand in hand with Bicycling and the Law by Bob Mionske. It can certainly help to clear up many questions about interactions about bicyclists and drivers.
by Michael Gilbert • February 3, 2011 2:36 pm
“Don’t cut me off while I’m biking. You’ll get a finger and either a spark plug or u-lock through your windshield.”
Is this confrontational relationship with drivers the answer for cyclists? What is to be done, and how do we get there?
I’m going to borrow a bit from John Rawls for our social contract. Imagine you put on a veil where you know nothing about yourself. This veil blinds you from knowing who you are and what you do.
What laws and rules for society, specifically for cyclists, would you choose? Since you don’t know whether you’re a “Soccer Mom” or ride by “One Less Car”, it would be irrational to skew a law to the advantage of either. Only truly just and fair laws would emerge.
Some people bike for both the commute and exercise. Some just want to play polo. Others are competitive and want to race. All of these are great reasons to go out and ride. The fact is people bike for fun: whether for exercise, commuting, playing polo, or racing; people do it because it brings them pleasure and enjoyment. And people as a whole respond to incentives.
This is a two part issue that relies on both sides. I do believe cars and bikers can co-exist and have a symbiotic relationship (and I’ve never even been to Portland). Here’s how we get there:
First we must figure out a way to communicate to others what exactly a biker is. How do we put the human factor back into the equation? Drivers often forget that the cyclist they just buzzed could be their husband, their neighbor, or their daughter’s best friend. In a world of now, the mental link is lost.
One way to establish this is through a relationship between the citizens (read: all citizens) and local government to bring together and improve community. The Saddle Sores Bike Club in Richmond, VA has adopted a major biking artery in the city. They clean it up once a month, removing debris and trash, just like the Adopt-A-Highway program.
Gene Stroman of the club says, “After four clean-ups we got a sign that says ‘This artery adopted by Saddle Sores Bike Club.’ We hope that drivers and other citizens will see us out there, or see our sign posted, and realize it’s everyday people that are being active to benefit their community.”
The Cutthroats Bike Club in Richmond stepped up and held a holiday bike drive, complete with a dance party and talent show. Teaming up with the Neighborhood Resource Center, they raised money to put disadvantaged youth (up to 18) on bikes for the holiday, those that rely on a bicycle for transportation the most.
Richmond is no goldmine for bikers compared to the DC area. Namely, there are a total of two bike lanes in the greater Richmond area, though the Mayor has made wonderful strides and commitments to change this.
Oddly enough, drivers in Richmond are much more accepting toward bikers riding on the street and sharing the road. That’s a stark contrast to some of the experiences I’ve had in the Greater DC area, where it almost seems bikers are expected to ride on the trails (Vienna, I’m looking at you). Adding the human factor into the equation would help mend some of the animosity between drivers and bikers.
But the bikers aren’t off the hook either. Wild maneuvers, blowing through lights without slowing down, antagonizing cars, and flipping the bird hardly help. Bikers can increase awareness through what I like to call ‘Critical Manners.’ Critical Mass, as I’ve found in DC and Richmond, is really nothing more than Critical Sass: bikers take over as much of the road as possible in a large group to show their unified strength. A Critical Manners ride would not try to dominate, but show that even in large groups, sharing the road is about just that: sharing the road with other modes of transportation.
Another way to get information out is to host free Bike Symposiums. RideRichmondhosted a free Biking Symposium at VCU designed to educate newcomers and old-timers in the city on all the activities available on bikes, and the safety and laws surrounding them. The incentive? Attendees received a free blinky light set.
And we could always easily have a ‘bike week’ in the area. Possible events to keep fun and education free? A Biking Symposium, Safety Dance Party, Bike Polo Tournament, Bike Swap (public park), Bike Round-Up (minor tune-up), Bike Registration with Police, Goldsprints, and maybe even a Pizza Ride and screening of Breaking Away.
Sometimes I wonder why Richmond, with two bike lanes and no Bike-Ped coordinator, can pull something like this off, yet DC with WABA, FABB, BikeArlington, and all the co-ops and shops can’t.
Remember our social contract? I do believe that if everyone put on the veil, they would support what’s come to be known as the Idaho stop. Cyclists are allowed to treat red lights as stop signs. This creates an incentive for bikers. Cars inherently travel faster than bikes, so why punish bikers for using an alternative mode of transportation?
Unfortunately, the cyclist will always get the short end of a stick vs. a car in a collision. And even if cars follow the two-feet passing law, any cyclist will tell you two-feet really isn’t enough on most roads: cyclists ride to the right and drivers sit on the left. 2 feet perceived by the driver is often much less than actual 2 feet.
At the end of the day, you don’t have to spend $3,500 on a bike and wear a spandex skin suit to go out and have fun. Biking is for everyone. If you’re looking to expand your horizons, or even learn more, there are plenty of bicycle co-ops in the area that are looking for volunteers to help educate and ‘share the love’ of biking.
Michael Gilbert is a new resident of Alexandria after living in Richmond for many years, where he was involves with RideRichmond, the Velocity Bike Co-Op, and Saddle Sores Bicycle Club.
STOP RIDING YOUR FUCKING BIKES ON THE FUCKING SIDEWALK. I AM MAINLY TALKING TO YOU, IGNORANT FRESHMEN WHO ALMOST HIT ME WHEN I AM WALKING HOME FROM CLASS LIKE EVERY DAY OF MY LIFE.
SIDEWALK FOR PEDESTRIANS.
STREET FOR CARS AND BIKES…REALLY ALL “VEHICLES” (wheelchairs have their choice of street or sidewalk <3). ANYONE WHO TELLS YOU OTHERWISE IS A FARTHEAD* AND DOESN’T KNOW WHAT S/HE IS TALKING ABOUT.
AND IF YOU ALREADY KNOW THAT YOU SHOULD BE RIDING IN THE STREET BUT YOU RIDE ON THE SIDEWALK THEN YOU ARE A FARTHEAD AND I WANT TO POOP ON YOU FOR REAL REALLY BADLY BECAUSE YOU FUCKING DESERVE IT FOR KNOWING BETTER AND MAKING MY LIFE ACHE UHHHHHHHHHHHHHHH.
ALSO, BICYCLISTS WHO RIDE IN THE STREET YET DO NOT OBEY TRAFFIC LAWS (ex. NOT riding up on the right of cars to pass them when you’re both going fucking straight, riding with lights at night!, etc), FUCK YOOOOOOOOOOOOOUUUUUUUUUUUUUUUUU.
ALSO, DRIVERS WHO HONK AT ME WHEN I RIDE IN THE STREET, READ THE VA VEHICLE CODES AND DIEEEEEEEEEEEE. I HATE YOU MOST. BIKE RIDING IS SUPPOSED TO BE A BEAUTIFUL THING AND YOU PEOPLE RUIN IT.
*Farthead - n. A person with a cloud of farts around his/her head